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Dijital dünya, kullanicilara kuskusuz bircok avantaj sunuyor. Peki, internette karsimiza cikan reklamlarin, eglence iceriklerinin, indirimlerin ve bilgilerin önemli bir kisminin kisiye özel ayarlandigini söylesek Hem de büyük oranda görünmez bir sektörün haberimiz bile olmadan topladigi kisisel bilgilerimize dayanarak.Pazarlamacilarin ve medyanin insanlarin hayatlarina girmeye ve onu sekillendirmeye basladigi bir dönemdeyiz. Dünyanin dört bir ...

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Your voice as biometric data, and how marketers are using it to manipulate you

This eighth edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.

This eighth edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.

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Your voice as biometric data, and how marketers are using it to manipulate you

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This seventh edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.

A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with...

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Multidisciplinary essays on the effects of the internet on family life, in particular parental oversight of children's use of the World Wide Web.

The Advertising and Consumer Culture Reader assembles the most important writings on advertising and society. Arranged thematically, these 27 essays will provide readers with the some of the best-known and most provocative writings on the nature, process, and social implications of advertising and consumer culture for society.

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Preface1. Targeting a New World2. In Mass Marketing's Shadow3. The Roots of Division4. Mapping a Fractured Society5. Signaling Divisions6. Tailoring Differences7. Planning a Fractured Future8. Image TribesNotesIndex

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